From as long as I rembember, I’ve been fascinated by how things look and how they work. Often to the point of asking 'why' a little too much. I questioned everything around me, driven by curiosity about the world.
That curiosity never really left; it grew up with me and shaped the way I think and work today. People I collaborate with often say I have a sharp eye for detail and a strong creative instinct. I use those qualities to turn stories and concepts into visuals that don’t just look good, but actually make sense. Solving real problems while speaking clearly to the right audience, creating stories and visuals that matter.
My curiosity naturally shaped my education. I studied Communication and Multimedia Design, where I focused on Branding, Advertising and Concepting. My graduation project, PlantFriend, brought strategy, storytelling, and design together in a single, purpose-driven outcome.
I continued my studies internationally at IADE Lisbon, specializing in Communication and Consumer Psychology. Followed by HKU's Design for Social Change, where I deepened my understanding of Social Design: how design can create meaningful impact beyond aesthetics.
Alongside my studies, I worked as a freelance animator, translating short messages into animation and video, strengthening my skills in concepting and visual storytelling. I also completed an internship at DesignThinkers Academy, where I gained hands-on experience with Design Thinking, course facilitation, and branding.
Most recently, I worked as a Creative at Meute Agency, translating strategy into visual identity and campaigns. From research to directing shoots, I developed and delivered comprehensive multimedia campaigns for large organizations, turning complex ideas into compelling visuals. Campaigns focused on change and with the goal of making the world a better place.
